About Us

Built by runners,
for runners.

StartLane was born from a simple frustration: most training apps guess. They give you generic plans and hope for the best. We believed runners deserved better — training built on real science, adapted to real data.

Our Mission

We're building the training platform we wished existed — one that uses the Norwegian Method and peer-reviewed sports science to generate plans built around your own heart-rate zones.

Whether you're a solo runner chasing a 5K PR or a high school coach managing a 40-athlete XC program, StartLane gives you the same science-backed tools used by Olympic-level coaching teams.

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Science First

Every plan is built on published research — Norwegian Method, Tanaka formula, NTNU VO2max protocols.

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Built Around You

Plans use your own heart-rate zones, and daily check-ins show you and your coach how training is landing.

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Individual & Team

Solo runner or coaching a squad — same platform, same science, different workflows.

Why the Norwegian Method?

In the last decade, Norwegian distance runners went from good to dominant. Jakob Ingebrigtsen. Gustav Iden. Kristian Blummenfelt. The method behind their success wasn't a secret — it was published in research papers and coaching manuals. But it wasn't accessible to everyday runners.

The core insight is simple: most runners train too hard on easy days and not hard enough on threshold days. The Norwegian Method fixes this with precise heart rate zones, lactate-guided threshold training at 2-3 mmol/L (not the traditional 4.0), and the 4x4 VO2max protocol.

We built StartLane to make this accessible to anyone with a heart rate monitor and a pair of running shoes. Your zones are calculated in 2 minutes. Your plan is generated instantly. Your progress is measured by the only metric that matters: running faster at the same heart rate.

What We Offer

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For Individual Runners

  • checkNorwegian Method 8-week blocks
  • check5K / 10K race plans
  • checkSummer base building
  • checkHR zone calculator
  • checkManual logs + Apple Health import
  • checkDaily recovery check-ins
  • checkForm analysis from a phone video
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For Coaches & Teams

  • checkRoster management with invite codes
  • checkMeet schedule with A/B/C priority
  • checkRace results + team scoring
  • checkBulk plan assignment
  • checkRecovery alerts across roster
  • checkWorkout overrides per athlete
  • checkSeason management
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Built on Science

  • checkNorwegian 5-zone model
  • checkTanaka max HR formula
  • checkNTNU 4x4 VO2max protocol
  • checkBakken threshold principles
  • checkSan-Millán Zone 2 research
  • checkReadiness and recovery monitoring

Ready to train smarter?

Free for 7 days for runners, 14 days for coaches. Your first plan in 2 minutes.